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So close. Head to Irrational Labs to see what's in store for 2013.

Introducing StartupOnomics: Changing the behavior of your customers.

 

Designing products and services that change behavior doesn't have to be hard. The secret sauce is understanding how your customers make decisions and how you can help influence these decisions. 

By unmasking the powerful tricks that our minds play on us, startups can understand their customers' day to day decision making. And then start to influence them….for the better.

Startuponomics is two days of engaging, interactive lectures and working sessions with the most renowned experts in behavioral economics today. This summit brings the new insights, research and minds from academia to the startup world.

We will help you think about how your product is positioned and designed in order to make a big impact on the world. Product adoption. Increasing addictive usage. Building a team that loves what they do. This and much more will be covered during the intense two day workshop.

These techniques are proven to increase site conversion rates, create effective pricing strategy, improve customer and employee retention and overall help users change the 'hard-to-change' behavior.

More Details.

What's behavioral economics?


The standard economic model of human behavior includes some unrealistic traits - unbounded rationality, willpower and selfishness.  Behavioral economics includes and addresses these variables. 

Behavioral economics explores why people sometimes make irrational decisions, and why and how their behavior does not follow the predictions of economic models.

What will you get out of Startuponomics?
 

At StartUp-Onomics, you’ll start to understand human complex behaviors and then spend time applying the concepts to your own company.

Applying behavioral economics to the design of your service, product or team structure usually won't take tons of development. It usually won't take advertising dollars. But it will change behavior.

Questions we’ll answer with you during group and 1:1 sessions:

How do your customers think about spending their money?

We’ll uncover perception of value for your product/service and start to think about how you can improve it.

How can you motivate action?

You’ll learn tools to change your user’s behavior and help them make better decisions.

How can you amplify (or kill) employee energy and motivation?

You can’t do the Startup thing alone. We’ll review specific ways for you to empower others to get on board with your vision.

How do you use observation and experiment to figure out when (or if) people will behave outside of my expectations?

We’ll design practical experiments you can actually apply to your specific business.

It’s your job as a startup to understand your user’s behavior and more importantly understand the implications of this behavior to your bottom line. StartUp-Onomics is a crash course in doing this.

If you have made it this far, stay up to date. Join the Facebook group

 

 

 

Who Should Apply for the Summit?


Game Changing Startups. Founders, designers, product people and other professionals that are trying to have a big impact by changing the way people behave. 

Changing the world for the better. You're either saving lives, money, the earth or our youth. Health, Finance, Environment, Education or Big Data.  

Note: The August 23rd Open Mic session is open to the entire Startup community, including those not particpating in the Summit.

 

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Reviews

Startuponomics helped Venuetastic figure out a better way to encourage users to connect with venues as well as how to structure our pricing scheme. It was a fun, educational, and very productive 3 days!
Helen, Venuetastic. Venuetastic.com
At Gogobot, we're very focused on leveraging behavioral design to make our service as simple, joyful and easy to understand as possible. We found the weekend we spent at the Summit incredibly useful. The speakers were world class and opened our eyes to the latest research on how people make decisions and tradeoffs in the online world.
Travis, Gogobot. Gogobot.com
 

Speakers 2012

Dan Ariely

Dan Ariely

James B. Duke Professor of Psychology & Behavioral Economics at Duke University

Dan is the James B. Duke Professor of Psychology & Behavioral Economics at Duke university, where he holds appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, the School of Medicine, and the department of Economics. He is also the founding member of the Center for Advanced Hindsight.

Dan earned a bachelor's degree in psychology from Tel Aviv University, his master's and doctorate degrees in cognitive psychology from the University of North Carolina, and a doctorate in Business Administration from Duke University.

He is the author of two New York Times Bestsellers: 'Predictably Irrational: The Hidden Forces that Shape Our Decisions' and 'The Upside of Irrationality: The Unexpected Ways We Defy Logic at Work and at Home.'  His new book "The (Honest) Truth About Dishonesty: How We Lie To Everyone - Especially Ourselves" just came out to rave reviews. 

His research has been published in leading psychology, economics, and business journals, and has been featured occasionally in the popular press. He is a regular contributor to Marketplace on NPR.

 

Learn more: DanAriely.com

Michael I. Norton

Michael I. Norton

Associate Professor of Business Administration Harvard Business School

Michael I. Norton is an Associate Professor of Business Administration in the Marketing Unit at the Harvard Business School. He holds a B.A. in Psychology and English from Williams College and a Ph.D. in Psychology from Princeton University. Prior to joining HBS, Professor Norton was a Fellow at the MIT Media Lab and MIT’s Sloan School of Management.

His work has been published in a number of leading academic journals, including Science, the Journal of Personality and Social Psychology, Psychological Science, and the Annual Review of Psychology, and has been covered in media outlets such as the Economist, the Financial Times, the New York Times, the Wall Street Journal, and the Washington Post. His research has twice been featured in the New York Times Magazine Year in Ideas issue, in 2007 (Ambiguity Promotes Liking) and 2009 (The Counterfeit Self). His “The IKEA Effect: When Labor Leads to Love” was featured in Harvard Business Review’s Breakthrough Ideas for 2009

Noah J. Goldstein

Noah J. Goldstein

Assistant Professor of HR & Organizational Behavior at UCLA Anderson

Noah J. Goldstein is an Assistant Professor of HR & Organizational Behavior at UCLA Anderson School of Management, where he has won awards for both teaching and research. His research centers on how to influence other people to win support for one’s ideas, initiatives, proposals, products, and requests. He is co-author of a book on persuasion called Yes!, a New York Times bestseller now translated in over 25 languages.

 

Dr. Goldstein’s work on persuasion was featured by Harvard Business Review in 2009 and has also been covered widely in the news media, including the New York Times, The Wall Street Journal, Scientific American, Time Magazine, the BBC, and National Public Radio. He has also consulted for a number of organizations, including Accenture, the United States Census Bureau, and the United States Forest Service, and he is on the Scientific Advisory Boards of two Fortune Global 500 companies: the Allianz Global Investors Center for Behavioral Finance and Express Scripts Inc.’s Center for Cost-Effective Consumerism.

 

Phil Libin

Phil Libin

CEO of Evernote

 

Phil Libin the CEO of Evernote. He is an entrepreneur and executive who has led two Internet companies from the very beginning to proven commercial success, and helped three others through rapid growth. Prior to joining EverNote, Phil founded and served as president of CoreStreet, currently one of the top companies providing smart credential and identity management technologies to governments and large corporations throughout the world. Previously, Phil was founder and CEO of Engine 5, a leading Boston-based Internet software development company acquired by Vignette Corporation in early 2000, where he went on to serve as principal architect and chief technologist for applications.

Rebecca Ratner

Rebecca Ratner

Associate Professor at University of Maryland

Professor Ratner  is Professor of Marketing at the Robert H. Smith School of Business at the University of Maryland.  An award-winner teacher and researcher, her interests focus on learning, motivation, and the impact of social norms on behavior.  Rebecca has published in leading consumer behavior, psychology, and decision making journals and is associate editor of the Journal of Consumer Research and Journal of Marketing Research.  

 

Rebecca has been a popular speaker at the Aspen Institute, Consumer Financial Protection Bureau, National Cancer Institute, and Consumer Product Safety Commission, among others. She received her PhD from Princeton University in social psychology. She currently teaches Consumer Behavior and Marketing for Social Value to MBA students.

Paul J. Zak

Paul J. Zak

Founding Director of the Center for Neuroeconomics Studies

Paul J. Zak is a scientist, prolific author, entrepreneur, and public speaker. His book, The Moral Molecule: The Source of Love and Prosperity was published in 2012. 

He is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University. Dr. Zak also serves as Professor of Neurology at Loma Linda University Medical Center. 

He has degrees in mathematics and economics from San Diego State University, a Ph.D. in economics from University of Pennsylvania, and post-doctoral training in neuroimaging from Harvard. 

He is credited with the first published use of the term "neuroeconomics" and has been a vanguard in this new discipline. He organized and administers the first doctoral program in neuroeconomics. Dr. Zak's lab discovered in 2004 that the brain chemical oxytocin allows us to determine who to trust. His current research has shown that oxytocin is responsible for virtuous behaviors, working as the brain's "moral molecule." This knowledge is being used to understand the basis for civilization and modern economies, improve negotiations, and treat patients with neurologic and psychiatric disorders. Dr. Zak's work on oxytocin and relationships has earned him the nickname "Dr. Love. 

 
Jonathan Zinman

Jonathan Zinman

Associate Professor of Economics at Dartmouth College

Jonathan Zinman is a tenured Associate Professor of Economics at Dartmouth College. He joined the faculty in 2005 after working as a researcher at the Federal Reserve Bank of New York. He obtained his PhD in economics from the Massachusetts Institute of Technology in 2002, and a B.A. in government from Harvard in 1993.

Professor Zinman applies his research by working with policymakers and financial institutions around the globe. He works directly with institutions to develop and test and innovations— in pricing, product development, marketing, risk assessment, risk management, and client communication-- that are profitable for firms and beneficial to their clients. 

He has papers published or forthcoming in several top journals in economics, finance, and general-interest science, and his work has been featured extensively in popular and trade media as well.

 

Leslie John

Leslie John

Assistant Professor of Business Administration at Harvard Business School

Leslie John is an assistant professor of business administration in the Marketing Unit at Harvard Business School. She holds a Ph.D. in Behavioral Decision Research from Carnegie Mellon University and completed her bachelor’s degree in Psychology at the University of Waterloo.

Her work has been published in leading academic journals including the Journal of Consumer Research, the Journal of Marketing Research, Psychological Science, and The Journal of the American Medical Association. It has also received media attention from outlets such as The New York Times, Financial Times, The Wall Street Journal, the Los Angeles Times, and Time magazine.

 

More coming.

More coming.

The line up is rocking.

Stay tuned for updates on more heavy hitter speakers at Startuponomcs.

 

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Schedule 2012

August 23rd Open Mic
6:00pm
OPEN MIC with Dan: Understand how your customers make decisions http://startuponomicsopen.eventbrite.com/
August 25th Product and Positioning with Behavioral Design
9:00am
What this Summit is all about. (Dan Ariely)
9:30am
Small Group Time: Intros and Goals
10:00am
Psychology of Money and Payment systems (Dan Ariely)
11:00am
Small Group Time: Develop experiments. (Plus Office Hours. Scheduled 1:1 time with the experts)
12:00pm
Working lunch: Labor and Love (Michael Norton)
1:00pm
Small Group Time: Develop experiments. (Plus Office Hours. Scheduled 1:1 time with the experts)
3:00pm
Behavioral Financial Product Development: Research, Development, and Frontiers (Jonathan Zinman)
4:00pm
Small Group Time: Develop experiments. (Plus Office Hours. Scheduled 1:1 time with the experts)
5:30pm
Dinner and Startups. We hear lessons and insights from people who have applied BE concepts to their business.
7:00pm
TBD Speaker.
8:00pm
Beers and Bonding.
August 26th Learn to Motivate Your Customers and Your Employees
9:00am
Use the power of persuasion to change people (Noah Goldstein)
10:00am
Small Group Time: Develop experiments. (Plus Office Hours. Scheduled 1:1 time with the experts)
12:00pm
Lunch with Rebecca: Designing messages to meet people where they are (Rebecca Ratner)
1:00pm
Small Group Time: Develop experiments. (Plus Office Hours. Scheduled 1:1 time with the experts)
2:30pm
Money and Happiness, Giving and Getting (Michael Norton)
3:30pm
How to build a team that likes what they do (Dan Ariely)
4:30pm
Small Group Time: Develop experiments. (Plus Office Hours. Scheduled 1:1 time with the experts)
5:30pm
Team Sharing, Wrap Up
7:00pm
The Neuroscience of High Performance Leadership with Paul J. Zak
8:00pm
Beers and Bonding.
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Application

Thanks for applying! 2012 attendees have been notified and invited. 
To stay in-the-know about behavioral economics and upcoming events, join the Facebook Group.
 
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Open Source Tests

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